eMan's Brand

01. The logo

A Logo is a key identification symbol which makes a company instantly recognisable. We would appreciate it if you could follow these guides to make sure it always looks its best.

Positive logo

Use on light backgrounds

Negative logo

Use on darker backgrounds

Positive symbol

Use when space is limited

Negative symbol

Use on darker backgrounds

Download all files

Logo usage

Logo safe zone

Everyone needs space, so does a logo. The safe zone is defined by letter “n”. No other objects should appear in the safe zone.

Positive logo

Minimum width for logo is 60px

Positive symbol

Minimum width for symbol is 15px

Wrong logo usage

Don't distort logo

Don't change defined colors

Be aware of contrast

02. Colors

eMan brand is recognized by blue and red colors. For backgrounds and shapes, gradient use is now essential.

Primary colors

Dark Blue

#03213E
cmyk: 99 83 46 54
rgb: 3 33 62

Blue

#194D93
cmyk: 98 79 11 1
rgb: 25 77 147

Light Blue

#0092E0
cmyk: 76 33 0 0
rgb: 0 146 24

Red

#DB273F
cmyk: 8 98 78 1
rgb: 219 39 63

Light Grey

#F8F9FA
cmyk: 3 2 1 0
rgb: 243 245 247

Gradient colors

Dark Blue Gradient

#03213E
#194D93

Light Blue Gradient

#194D93
#0092E0

Red Gradient

#03213E
#DB273F

03. Typography

Panton represents our main font and we are very proud of it. Feel free to unleash its potential and combine various font weigths and sizes to create trully beautiful typography.

PANTON EXTRABOLD HEADLINES

Panton Regular for paragraphs or simple text

Source Serif Bold for Quotations

Typefaces

Panton Extra Bold
& Regular

Download typeface

Heading

We use Panton font for headings, always using ExtraBold weight and uppercase letter case.

Paragraphs and Perexes

For Paragraphs we use Panton font, regular and bold weight and letter case as typed.

Source Serif Pro Bold

Download typeface

Quotations

We use Source Serif Pro font, always in bold weight with letter case as typed.

04. Using visual components

Definition of using tube patterns and backgrounds.

eMan Dark Blue - Primary

For outline tube use: 2px border, #fff, Overlay blending, Opacity: 50%

eMan Light Blue - Secondary

For outline tube use: 2px border, #fff, Overlay blending, Opacity: 50%

eMan White / Red

For outline tube use: 2px border, #03213E, Multiply blending, Opacity: 10%

eMan White / Blue

For outline tube use: 2px border, #03213E, Multiply blending, Opacity: 10%

Note: After a brand refresh we now use gradient colors for backgrounds and shapes instead of flat colors. Tube pattern is now much bolder. The width should be approx. 1/4 of the image size. Outline tubes are intended to fill empty space, but not necessary.

05. Brand use examples

Brand materials usually consists of main title, subtitle, image and brand background with pattern. Here are few examples.

Brand identity guidelines